{"id":7884,"date":"2024-05-30T19:09:47","date_gmt":"2024-05-30T19:09:47","guid":{"rendered":"http:\/\/setupjunkie.net\/?p=7884"},"modified":"2024-06-03T15:57:12","modified_gmt":"2024-06-03T15:57:12","slug":"jack-wolfskin-to-wind-down-all-us-sales-focus-shifts-to-overseas-markets","status":"publish","type":"post","link":"http:\/\/setupjunkie.net\/index.php\/2024\/05\/30\/jack-wolfskin-to-wind-down-all-us-sales-focus-shifts-to-overseas-markets\/","title":{"rendered":"Jack Wolfskin to Wind Down All US Sales; Focus Shifts to Overseas Markets"},"content":{"rendered":"

\"Jack<\/p>\n

In a surprise announcement today, German outdoor gear brand Jack Wolfskin confirmed it will wind down<\/strong> its operations in the U.S. and shut down its U.S. retail site by July 1.<\/p>\n

A brand representative said that Jack Wolfskin will “refocus all resources towards its robust European, EMEA [Europe, Middle East, Africa], and Asian business operations.”<\/p>\n

GearJunkie reached out to the brand for further information, but the brand was not immediately available for comment.<\/p>\n

Jack Wolfskin Departs US Market<\/h2>\n

Founded in 1981 in Germany, Jack Wolfskin built a strong foothold in Europe and Asia before entering the U.S. market. By the 20-teens, when the brand pushed into the American consumer lexicon, Jack Wolfskin was the largest outdoor brand<\/strong><\/a> in Germany, Switzerland, and Austria, and one of the top three in China.<\/p>\n

It became a mainstay at Outdoor Retailer during the trade show’s peak years and ultimately took home GearJunkie Best In Show honors for its Tapeless Jacket 2.0 in 2023<\/strong><\/a>. Meanwhile, in Europe, the brand received recognition as a leader in sustainable practices and environmentally focused gear at ISPO, winning awards<\/strong><\/a> across multiple years between 2016 and 2023.<\/p>\n

As recently as this year, Jack Wolfskin grabbed headlines as the key partner supporting Eric Larsen’s training academy and scholarships<\/strong><\/a> that focused on bringing more persons of color into polar exploration. <\/p>\n

News of the shift away from U.S. sales was especially surprising, given that the German brand sold for $476 million to California-based golf giant Callaway in 2018. At the time, the move appeared to cement Jack Wolfskin’s value to the American market.<\/p>\n

It’s unclear exactly when gear sales within the U.S. market will stop. Jack Wolfskin currently owns spots in several of GearJunkie’s Best Of gear roundups, including Best Suitcases<\/strong><\/a>, Best Hiking Boots<\/strong><\/a>, Best Windbreakers<\/strong><\/a>, and more.<\/p>\n

We will continue to update this story as details emerge.<\/p>\n

The post Jack Wolfskin to Wind Down All US Sales; Focus Shifts to Overseas Markets<\/a> appeared first on GearJunkie<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a surprise announcement today, German outdoor gear brand Jack Wolfskin confirmed it will wind down its operations in the U.S. and shut down its U.S. retail site by July 1. A brand representative said that Jack Wolfskin will “refocus all resources towards its robust European, EMEA [Europe, Middle East, Africa], and Asian business operations.” […]<\/p>\n","protected":false},"author":1,"featured_media":7886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/posts\/7884"}],"collection":[{"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/comments?post=7884"}],"version-history":[{"count":2,"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/posts\/7884\/revisions"}],"predecessor-version":[{"id":7887,"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/posts\/7884\/revisions\/7887"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/media\/7886"}],"wp:attachment":[{"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/media?parent=7884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/categories?post=7884"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/setupjunkie.net\/index.php\/wp-json\/wp\/v2\/tags?post=7884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}